“Ab ki Baar Modi
Sarkar”
Everyone is talking about “Modi Wave”.
Currently in India, is really a wave is blowing, in the name
of Modi?
Is it instigated by himself or his followers?
Hmm ….. It’s very confusing…….
The slogan “Ab ki bar Modi sarkar”, given by the party, is
reflecting a change in the politics scenario. Instead of party, personality is
given importance. Election campaign has become “One Man Show”, and the BJP as a
party has been reduced to secondary position. The tone and tenor of Modi’s
campaign from its inception has had overtones of the individualism that marks
the US President polls, in which votes are cast for a single person and not in
the name of the party, as in India.
He brought a change in the picture of election campaign this
year, by well organized plans and through studying psychology of youths, need
of common people and presenting before us the “Gujarat Model”. He recognized the
role of urban youth who seemed to support him in large numbers in Gujarat, Modi
crafted a social media strategy to reach different segments of the young population.
Numerous information tools were created to publicize his
speeches, visits, and ideas through Twitter, Face book, YouTube and etc. It includes
focus on development, southern strategy, a strong social media presence and
harnessing of the state machinery to build his persona. Many commentators noted
that the poll publicity urged voters to vote not so much for the Lotus symbol
but for the Gujarat CM. Indeed, the very fact that several senior party
members has accepted that there is a
brand “Namo”, for the party whose existence for the party cannot be denied, as
the wave is must to spread BJP all over the country, this election.
I want to know:
- Is really the wave blown by us "common people" or has been animated?
- Does our country election campaign and theme is changing for development of the society?
- Now people will vote on individual basis not on the performance of the party?
Waiting for the answers to know about the changing trend in election campaign and politics.
